Shell
Traci Alford, Head of Fuels Brand Strategy
Traci Alford speaks at Bumps and the Boardroom Live 2014
Traci started her career at Cadbury Schweppes working on some of the world’s favourite brands, including Schweppes, Dr Pepper, Seven Up, as well as Cadbury, Trident and Halls brands. From Brand Management, Key account management on Wal-Mart through to Strategy Director EMEA and Global Business Development Director Traci has lived in a number of cities across the world including Melbourne, Osaka, Dallas, Paris, London and worked across all continents, having local, regional and global responsibilities.
Traci joined Shell in April 2010 as GM of Consumer Marketing in the Lubricants division. Her key motivation included working with great brands, smart people and in a sector that impacts on everyone, everyday.
Traci will be sharing her personal insights of being part of a very large organisation and a committed career woman on the experiences and journey from transitioning through pregnancy, the unexpected early arrival of her daughter and the changes and current integration of being a mother and a senior manager.
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